From Freefall, to Gentle Landing: The Ploof Story.

Who we are.

Think of Ploof as your compassionate guide for a lighter parenthood. We're here for you whenever overwhelm hits, helping you navigate challenges and rediscover joy.
What we do.

Through culturally-rooted AI, smart task automation, and a non-judgmental community, Ploof helps you prevent PMADs, create life-changing habits, and find a calmer, more supported you.
How we do it.

Ploof provides holistic, sensory-first support by adapting evidence-based care to diverse traditions like Chinese Zuò Yuè Zi and Malay Pantang, ensuring it feels truly personal. Every feature engages your senses – from the "Ploof!" sound effect that mimics a sigh of relief, to visual elements that visually dissolve stress, making care feel like play, not homework.

Ploofing into Existence.

Ploof was born from a critical gap in maternal mental healthcare: traditional solutions often wait for crisis, failing parents in their 3 AM moments of overwhelm. We exist because PMADs are the #1 complication of childbirth, yet often go unaddressed, leading to devastating consequences like maternal suicide and significant economic burden. We believe parents shouldn't crash-land into PMADs, isolation, or burnout. Ploof is designed to be the soft ground beneath their feet—culturally rooted, clinically vigilant, and endlessly gentle, making early intervention accessible without stigma or waitlists.

Outcomes to Expect

82% of beta users

said Ploof "felt like play, not therapy," making engagement effortless.
Drives 67% partner engagement

in managing the mental load, significantly higher than competitor apps.
A 3-second "Ploof" interaction

can lower cortisol more than a 10-minute journaling exercise (pilot data).
40% PMAD risk reduced

through our approach, offering true prevention.